You are looking at the HTML representation of the mFormat?> format.
HTML is good for debugging, but probably is not suitable for your application.
Please see "format" parameter documentation at the API help for more information. 
<?xml version="1.0" encoding="utf-8"?>
<api>
  <query-continue>
    <allpages apfrom="KivaFranceConcepts" />
  </query-continue>
  <query>
    <allpages>
      <p pageid="2" ns="0" title="Bank and Finance Open Source" />
      <p pageid="14" ns="0" title="Bankfit" />
      <p pageid="42" ns="0" title="Car collisions with people who have no insurance are no fun 74988" />
      <p pageid="38" ns="0" title="Did i say healthcare i meant auto insurance l 56758" />
      <p pageid="40" ns="0" title="How can govt demand all carry auto insurance but NOT health insurance 54190" />
      <p pageid="49" ns="0" title="I really like the State Farm insurance music on the commercials 11975" />
      <p pageid="41" ns="0" title="I really like the State Farm insurance music on the commercials 70476" />
      <p pageid="43" ns="0" title="If i ever get insurance again I ll be asking for a biopsy of the tissue 36465" />
      <p pageid="6" ns="0" title="Index.php" />
      <p pageid="37" ns="0" title="Just added Katie to my automobile insurance policy Ow 38507" />
    </allpages>
  </query>
</api>