You are looking at the HTML representation of the mFormat?> format.
HTML is good for debugging, but probably is not suitable for your application.
Please see "format" parameter documentation at the API help for more information. 
<?xml version="1.0" encoding="utf-8"?>
<api>
  <query>
    <pages>
      <page ns="10" title="Template:Stub" missing="" />
    </pages>
    <embeddedin />
  </query>
</api>